Skip to content
April 28, 2012 / Louisa Chan

Should Professionals Market Or Promote Themselves?

Should Professionals Promote Their Expertise or Services?

Social Media for Professionals?

“If  you are a Professional and if you think you are good then you should not need to market or promote yourself. At least you don’t want to be seen marketing yourself“. That’s one school of thought.

I am a professional, I don’t sell and I don’t solicit for business“. I hear this very often.

  Do you agree?

As a Consultant in the corporate world I had to not only know my stuff but the higher up the ladder I go, the more I had to sell my services – to corporations.

From a content expert, we are moved along the line to being sales person with Key Performance Indices tied to how much time we can charge out our own services as well as that of our teams. 

Few years back, having been certified as a Trainer and a Coach and armed with a Masters degree in Education, I applied for a Trainer’s role with an Academy. I was sort of interviewed for that job but was instead offered a sales job – selling coaching programs.

Initially a little confused and put off, I was thinking “do you know how much content I have and you are asking me to sell?”.  Yes, they were and they saw something I did not see then.

In the months that followed, I was consistently one of the top performing sales consultant breaking all sorts of record, surprising even myself. It was then that I saw sales and marketing in a new light. 

Continue to read more here: Should Professionals Market or Promote themselves

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: